Handbook of CRM achieving excellence in customer management

Handbook of CRM achieving excellence in customer management

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Bibliographic Details
Main Author: Payne, Adrian
Format: Book
Published: Oxford Elsevier Butterworth-Heinemann 2008
Subjects:
Customer relations > Management
Relationship marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 438 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. [408]-429) and index
ISBN:0750664371 (pbk.)
9780750664370 (pbk.)

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