Strategic marketing planning and control

Strategic marketing planning and control

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...

Full description

Saved in:
Bibliographic Details
Main Authors: Drummond, Graeme (Author), Ashford, Ruth (Author), Ensor, John (Author)
Format: Book
Language:English
Published: Boston Butterworth-Heinemann 2008
©2008
Edition:Third edition
Subjects:
Marketing > Management
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items