Strategic marketing planning and control
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Butterworth-Heinemann
2008
©2008 |
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415.135 |b .D78 2008 |
| 100 | 1 | # | |a Drummond, Graeme |e author |
| 245 | 1 | 0 | |a Strategic marketing |b planning and control |c Graeme Drummond, John Ensor, Ruth Ashford |
| 250 | # | # | |a Third edition |
| 264 | # | 1 | |a Boston |b Butterworth-Heinemann |c 2008 |
| 264 | # | 1 | |c ©2008 |
| 300 | # | # | |a xv, 332 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |x Planning |
| 700 | 1 | # | |a Ashford, Ruth |e author |
| 700 | 1 | # | |a Ensor, John |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399528 |
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Introduction to Marketing Concepts