Marketing Plans for Service Businesses a complete guide

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Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Payne, Adrian (Author)
Format: Book
Language:English
Published: Amsterdam Elsevier Butterworth-Heinemann 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Marketing Plans for Service Businesses  |b a complete guide  |c Malcolm McDonald and Adrian Payne 
264 # 1 |a Amsterdam  |b Elsevier Butterworth-Heinemann  |c 2006 
264 # 4 |c ©2006 
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504 # # |a Includes bibliographical references and index 
650 # 0 |a Service industries  |x Marketing 
650 # 0 |a Service industries  |x Planning 
700 1 # |a Payne, Adrian  |e author 
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