Marketing Plans for Service Businesses a complete guide

Marketing Plans for Service Businesses a complete guide

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Bibliographic Details
Main Authors: McDonald, Malcolm (Author), Payne, Adrian (Author)
Format: Book
Language:English
Published: Amsterdam Elsevier Butterworth-Heinemann 2006
Subjects:
Service industries > Marketing
Service industries > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 401 pages illustrations (some colour) 25 cm
Bibliography:Includes bibliographical references and index
ISBN:075066746X (paperback)
9780750667463 (paperback)

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