Making Marketing Happen How great companies make strategic marketing planning work for them

Saved in:
Bibliographic Details
Main Author: Smith, Brian D. (Author)
Format: Book
Language:English
Published: Oxford Elsevier Butterworth-Heinemann 2005
©2005
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000ntm a2200000#i 4501
001 wils-399521
005 20171128151829
008 180116s2005 XXK a## ##001 ENG#D
020 # # |a 0750662484  |q paperback 
020 # # |a 9780750662482 
040 # # |a Harvard Library  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5411  |b .S65 2005 
100 1 # |a Smith, Brian D.  |e author 
245 1 0 |a Making Marketing Happen  |b How great companies make strategic marketing planning work for them  |c Dr. Brian D. Smith 
264 # 1 |a Oxford  |b Elsevier Butterworth-Heinemann  |c 2005 
264 # 1 |c ©2005 
300 # # |a xvi, 377 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [360]-370) and index 
650 # 0 |a Strategic planning  |x Planning 
650 # 0 |a Marketing  |x Planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399521