Making Marketing Happen How great companies make strategic marketing planning work for them

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Bibliographic Details
Main Author:	Smith, Brian D. (Author)
Format:	Manuscript Book
Language:	English
Published:	Oxford Elsevier Butterworth-Heinemann 2005 ©2005
Subjects:	Strategic planning > Planning Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HF5411 \|b .S65 2005
100	1	#	\|a Smith, Brian D. \|e author
245	1	0	\|a Making Marketing Happen \|b How great companies make strategic marketing planning work for them \|c Dr. Brian D. Smith
264	#	1	\|a Oxford \|b Elsevier Butterworth-Heinemann \|c 2005
264	#	1	\|c ©2005
300	#	#	\|a xvi, 377 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. [360]-370) and index
650	#	0	\|a Strategic planning \|x Planning
650	#	0	\|a Marketing \|x Planning
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