Making Marketing Happen How great companies make strategic marketing planning work for them

Making Marketing Happen How great companies make strategic marketing planning work for them

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Bibliographic Details
Main Author: Smith, Brian D. (Author)
Format: Book
Language:English
Published: Oxford Elsevier Butterworth-Heinemann 2005
©2005
Subjects:
Strategic planning > Planning
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 377 pages illustrations 25 cm
Bibliography:Includes bibliographical references (p. [360]-370) and index
ISBN:0750662484
9780750662482

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