Data mining and market intelligence for optimal marketing returns

Data mining and market intelligence for optimal marketing returns

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Bibliographic Details
Main Author: Chiu, Susan
Other Authors: Tavella, Domingo 1948-
Format: Unknown
Published: Amsterdam Butterworth-Heinemann 2008
Subjects:
Marketing research
Data mining
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 280 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780750682343 (hbk.)
0750682345 (hbk.)

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