Managing marketing

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Bibliographic Details
Main Author:	Palmer, Roger Roger A.
Other Authors:	Cooper, Graham, Cockton, Juanita
Format:	Unknown
Published:	Amsterdam Butterworth-Heinemann 2007
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.13 \|b .P35 2007
100	1	#	\|a Palmer, Roger \|q Roger A.
245	1	0	\|a Managing marketing \|c Roger Palmer, Juanita Cockton, Graham Cooper
260	#	#	\|a Amsterdam \|b Butterworth-Heinemann \|c 2007
300	#	#	\|a xi, 380 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Cooper, Graham
700	#	#	\|a Cockton, Juanita
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399518
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