Marketing strategy masterclass the 100 questions you need to answer to create your own winning marketing strategy

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Bibliographic Details
Main Author:	Fifield, Paul
Format:	Book
Published:	Amsterdam Elsevier Butterworth-Heinemann 2008
Subjects:	Marketing > Management Strategic planning Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Fifield, Paul
245	1	0	\|a Marketing strategy masterclass \|b the 100 questions you need to answer to create your own winning marketing strategy \|c Paul Fifield
260	#	#	\|a Amsterdam \|b Elsevier Butterworth-Heinemann \|c 2008
300	#	#	\|a xxviii, 599 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing \|x Planning
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