Marketing strategy masterclass the 100 questions you need to answer to create your own winning marketing strategy

Marketing strategy masterclass the 100 questions you need to answer to create your own winning marketing strategy

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Bibliographic Details
Main Author: Fifield, Paul
Format: Book
Published: Amsterdam Elsevier Butterworth-Heinemann 2008
Subjects:
Marketing > Management
Strategic planning
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxviii, 599 p. ill. 25 cm
ISBN:9780750686310
0750686316

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