Management of marketing

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Bibliographic Details
Main Authors:	Lancaster, Geoffrey 1938- (Author), Reynolds, Paul (Author)
Format:	Book
Language:	English
Published:	Oxford Elsevier Butterworth-Heinemann 2005
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Lancaster, Geoffrey \|d 1938- \|e author
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264	#	4	\|c ©2005
300	#	#	\|a xi, 410 pages \|b illustrations \|c 24 cm
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504	#	#	\|a Includes bibliographical references and index
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700	1	#	\|a Reynolds, Paul \|e author
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