Management of marketing

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Bibliographic Details
Main Authors: Lancaster, Geoffrey 1938- (Author), Reynolds, Paul (Author)
Format: Book
Language:English
Published: Oxford Elsevier Butterworth-Heinemann 2005
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 410 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750661038
9780750661034