The multichannel challenge integrating customer experiences for profit
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Elsevier Butterworth-Heinemann
2008
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| Online Access: | Click Here to View Status and Holdings. |
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The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit
