The multichannel challenge integrating customer experiences for profit

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Bibliographic Details
Main Authors: Wilson, Hugh 1962- (Author), Street, Rod (Author)
Other Authors: Bruce, Lindsay
Format: Unknown
Language:English
Published: Amsterdam Elsevier Butterworth-Heinemann 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 4 |a The multichannel challenge  |b integrating customer experiences for profit  |c Hugh Wilson, Rod Street and Lindsay Bruce 
264 # 1 |a Amsterdam  |b Elsevier Butterworth-Heinemann  |c 2008 
300 # # |a xxii, 218 pages  |b colour illustrations  |c 25 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Organizational effectiveness 
650 # 0 |a Customer services 
650 # 0 |a Marketing channels 
700 1 # |a Street, Rod  |e author 
700 # # |a Bruce, Lindsay 
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