Commoditization and the strategic response

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Bibliographic Details
Main Author:	Holmes, Andrew 1965-
Format:	Book
Published:	Aldershot, England Gower Publishers 2008
Subjects:	Commercial products Management Consumption (Economics)
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780566087431 (alk. paper)
020	#	#	\|a 056608743X (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF1040.7 \|b .H65 2008
100	1	#	\|a Holmes, Andrew \|d 1965-
245	1	0	\|a Commoditization and the strategic response \|c Andrew Holmes
260	#	#	\|a Aldershot, England \|b Gower Publishers \|c 2008
300	#	#	\|a xviii, 223 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Commercial products
650	#	0	\|a Management
650	#	0	\|a Consumption (Economics)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399505
964	#	#	\|c BOK \|d 01