Commoditization and the strategic response

Commoditization and the strategic response

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Bibliographic Details
Main Author: Holmes, Andrew 1965-
Format: Book
Published: Aldershot, England Gower Publishers 2008
Subjects:
Commercial products
Management
Consumption (Economics)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 223 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780566087431 (alk. paper)
056608743X (alk. paper)

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