Brand risk adding risk literacy to brand management

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Bibliographic Details
Main Author:	Abrahams, David 1953-
Format:	Book
Published:	Aldershot, England Gower Publishing Ltd. 2008
Subjects:	Marketing > Risk management Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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001	wils-399503
020	#	#	\|a 9780566087240 (alk. paper)
020	#	#	\|a 0566087243 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .A27 2008
100	1	#	\|a Abrahams, David \|d 1953-
245	1	0	\|a Brand risk \|b adding risk literacy to brand management \|c by David Abrahams
260	#	#	\|a Aldershot, England \|b Gower Publishing Ltd. \|c 2008
300	#	#	\|a x, 212 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. [201]-207) and index
650	#	0	\|a Marketing \|x Risk management
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399503
964	#	#	\|c BOK \|d 01
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