Direct marketing in action cutting-edge strategies for finding and keeping the best customers

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Bibliographic Details
Other Authors:	Thomas, Andrew R.
Format:	Book
Published:	Westport, Conn. Praeger Publishers 2007
Subjects:	Direct marketing Target marketing Marketing > Management Consumer behavior > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0275992233 (alk. paper)
020	#	#	\|a 9780275992231 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.126 \|b .D57 2007
245	0	0	\|a Direct marketing in action \|b cutting-edge strategies for finding and keeping the best customers \|c edited by Andrew R. Thomas ... [et al.]
260	#	#	\|a Westport, Conn. \|b Praeger Publishers \|c 2007
300	#	#	\|a xiv, 218 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. [195]-199) and index
650	#	0	\|a Direct marketing
650	#	0	\|a Target marketing
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Consumer behavior \|x Management
700	1	#	\|a Thomas, Andrew R.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399495
964	#	#	\|c BOK \|d 01
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