Direct marketing in action cutting-edge strategies for finding and keeping the best customers

Direct marketing in action cutting-edge strategies for finding and keeping the best customers

Saved in:
Bibliographic Details
Other Authors: Thomas, Andrew R.
Format: Unknown
Published: Westport, Conn. Praeger Publishers 2007
Subjects:
Direct marketing
Target marketing
Marketing > Management
Consumer behavior > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xiv, 218 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. [195]-199) and index
ISBN:0275992233 (alk. paper)
9780275992231 (alk. paper)

Similar Items