The affluent consumer marketing and selling the luxury lifestyle

The affluent consumer marketing and selling the luxury lifestyle

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Bibliographic Details
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M.
Format: Book
Published: Westport, Conn. Praeger Publishers 2006
Subjects:
Affluent consumers > United States
Target marketing > Marketing > United States
Luxuries > Marketing > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 194 p. 25 cm
Bibliography:Includes bibliographical references (p. [175]-185) and index
ISBN:0275992829
9780275992828

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