Advertising 2.0 social media marketing in a Web 2.0 world
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| Main Author: | |
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| Format: | Book |
| Published: |
Westport, Conn.
Praeger
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-399492 | ||
| 020 | # | # | |a 9780313352966 (pbk.) |
| 020 | # | # | |a 0313352968 (pbk.) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF6146.I58 |b T88 2008 |
| 100 | 1 | # | |a Tuten, Tracy L. |d 1967- |
| 245 | 1 | 0 | |a Advertising 2.0 |b social media marketing in a Web 2.0 world |c Tracy L. Tuten |
| 260 | # | # | |a Westport, Conn. |b Praeger |c 2008 |
| 300 | # | # | |a viii, 202 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references (p. [187]-198) and index |
| 650 | # | 0 | |a Branding (Marketing) |
| 650 | # | 0 | |a Internet marketing |
| 650 | # | 0 | |a Online social networks |
| 650 | # | 0 | |a Internet advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399492 |
| 964 | # | # | |c BOK |d 01 |
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Social media marketing