Brands meaning and value in media culture

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Bibliographic Details
Main Author:	Arvidsson, Adam
Format:	Book
Published:	London Routledge 2006
Subjects:	Branding (Marketing) Brand name products Internet marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Arvidsson, Adam
245	1	0	\|a Brands \|b meaning and value in media culture \|c Adam Arvidsson
260	#	#	\|a London \|b Routledge \|c 2006
300	#	#	\|a 168 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [141]-160) and index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Brand name products
650	#	0	\|a Internet marketing
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