Strategic management in the media from theory to practice
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| Format: | Book |
| Published: |
Los Angeles
SAGE
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 248 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p. [224]-239) and index |
| ISBN: | 1412903122 (hbk.) 9781412903127 (hbk.) 1412903130 (pbk.) 9781412903134 (pbk.) |
Media Management Strategy, Business Models and Case Studies