Strategic management in the media from theory to practice

Strategic management in the media from theory to practice

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Bibliographic Details
Main Author: Küng, Lucy
Format: Unknown
Published: Los Angeles SAGE 2008
Subjects:
Strategic planning
Mass media > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:248 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. [224]-239) and index
ISBN:1412903122 (hbk.)
9781412903127 (hbk.)
1412903130 (pbk.)
9781412903134 (pbk.)

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