Internet advertising theory and practice

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Bibliographic Details
Other Authors: Thorson, Esther, Schumann, David W.
Format: Book
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2006
Edition:Rev. ed
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Description
Item Description:Rev. ed. of: Advertising and the World Wide Web.1999
Physical Description:x, 516 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0805851097 (cloth : alk. paper)
9780805851090