The psychology behind trademark infringement and counterfeiting

The psychology behind trademark infringement and counterfeiting

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Bibliographic Details
Main Author:	Zaichkowsky, Judith Lynne 1951-
Format:	Book
Published:	Mahwah, NJ Lawrence Erlbaum 2006
Subjects:	Trademarks Marketing > Law and legislation Imitation > Case studies Consumer behavior > Law and legislation Industrial property > Case studies Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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