The psychology behind trademark infringement and counterfeiting

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Bibliographic Details
Main Author:	Zaichkowsky, Judith Lynne 1951-
Format:	Unknown
Published:	Mahwah, NJ Lawrence Erlbaum 2006
Subjects:	Trademarks Marketing > Law and legislation Imitation > Case studies Consumer behavior > Law and legislation Industrial property > Case studies Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .Z353 2006
100	1	#	\|a Zaichkowsky, Judith Lynne \|d 1951-
245	1	4	\|a The psychology behind trademark infringement and counterfeiting \|c J.L. Zaichkowsky
260	#	#	\|a Mahwah, NJ \|b Lawrence Erlbaum \|c 2006
300	#	#	\|a xv, 305 p. \|b ill. \|c 24cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Trademarks
650	#	0	\|a Marketing \|x Law and legislation
650	#	0	\|a Imitation \|x Case studies
650	#	0	\|a Consumer behavior \|x Law and legislation
650	#	0	\|a Industrial property \|x Case studies
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=398425
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