The psychology behind trademark infringement and counterfeiting

The psychology behind trademark infringement and counterfeiting

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Bibliographic Details
Main Author: Zaichkowsky, Judith Lynne 1951-
Format: Book
Published: Mahwah, NJ Lawrence Erlbaum 2006
Subjects:
Trademarks
Marketing > Law and legislation
Imitation > Case studies
Consumer behavior > Law and legislation
Industrial property > Case studies
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 305 p. ill. 24cm
Bibliography:Includes bibliographical references and indexes
ISBN:0805847928 (hbk.)
0805847936 (pbk.)
9780805847925 (hbk.)

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