Foundations of marketing

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Bibliographic Details
Main Author: Groucutt, Jon
Format: Book
Published: New York Palgrave Macmillan 2005
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 1403903271 (pbk.) 
020 # # |a 9781403903273 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415  |b .G7658 2005 
100 1 # |a Groucutt, Jon 
245 1 0 |a Foundations of marketing  |c Jonathan Groucutt 
260 # # |a New York  |b Palgrave Macmillan  |c 2005 
300 # # |a xxv, 400 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references (p. 379-387) and index 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=398278 
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