Understanding services management integrating marketing, organisational behaviour, operations, and human resource management

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Bibliographic Details
Other Authors:	Glynn, William J., Barnes, James G.
Format:	Book
Published:	Chichester, England Wiley 1995
Subjects:	Service industries > Management Customer services > Management Service industries > Marketing Customer services > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-397879
020	#	#	\|a 9788120329355
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD9980.5 \|b .U53 1995
245	0	0	\|a Understanding services management \|b integrating marketing, organisational behaviour, operations, and human resource management \|c edited by William J. Glynn and James G. Barnes
260	#	#	\|a Chichester, England \|b Wiley \|c 1995
300	#	#	\|a xxvi, 485 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a EM701 \|b AM770 \|5 AM
526	0	#	\|a Human Capital Management \|b Executive Master of Administrative Science \|5 Faculty of Administrative Science and Policy Studies
650	#	0	\|a Service industries \|x Management
650	#	0	\|a Customer services \|x Management
650	#	0	\|a Service industries \|x Marketing
650	#	0	\|a Customer services \|x Marketing
700	1	#	\|a Glynn, William J.
700	#	#	\|a Barnes, James G.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=397879
964	#	#	\|c BOK \|d 01
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