Understanding services management integrating marketing, organisational behaviour, operations, and human resource management
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Chichester, England
Wiley
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 485 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9788120329355 |
Services marketing management