Understanding services management integrating marketing, organisational behaviour, operations, and human resource management

Understanding services management integrating marketing, organisational behaviour, operations, and human resource management

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Bibliographic Details
Other Authors: Glynn, William J., Barnes, James G.
Format: Unknown
Published: Chichester, England Wiley 1995
Subjects:
Service industries > Management
Customer services > Management
Service industries > Marketing
Customer services > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 485 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9788120329355

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