Fundamentals of Menu Planning

Fundamentals of Menu Planning

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Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and includes topics such as menu trends in the...

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Bibliographic Details
Main Authors: McVety, Paul J. (Author), Ware, Bradley J. 1953- Bradley John (Author), Ware, Claudette Levesque (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2009
Edition:THIRD EDITION
Subjects:
Food service
Menus
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Fundamentals of Menu Planning  |c by Paul J. McVety, Bradley J. Ware and Claudette Lâevesque Ware 
250 # # |a THIRD EDITION 
264 # 1 |a Hoboken, New Jersey  |b John Wiley & Sons  |c 2009 
264 # 4 |c ©2009 
300 # # |a xiii, 258 pages  |b illustrations (some color)  |c 28 cm 
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504 # # |a Includes bibliographical references (pages 243-245) and index 
520 # # |a Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and includes topics such as menu trends in the industry, performing market research and creating a market survey, nutrition and dietary guidelines, and menu planning. 
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526 0 # |a Menu Design & Engineering  |b Ijazah Sarjana Muda Sains (Kepujian) Pengurusan Perkhidmatan Makanan  |5 Fakulti Pengurusan Hotel dan Pelancongan 
526 0 # |a HTF552  |b HM220  |5 HM 
526 0 # |a Menu Design & Engineering  |b Bachelor of Science (Hons.) Hotel Management  |5 Faculty of Hotel Management 
526 0 # |a HTF552  |b HM242  |5 HM 
526 0 # |a Menu Design And Engineering  |b Bachelor of Science (Hons.) Foodservice Management  |5 Faculty of Hotel Management 
546 # # |a Text in english 
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650 # 0 |a Menus 
700 1 # |a Ware, Bradley J.  |d 1953-  |e author  |q Bradley John 
700 1 # |a Ware, Claudette Levesque  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=396176 
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