Decoding design understanding and using symbols in visual communication : discover the hidden meanings inside common corporate logos and designs

• Main Author: Macnab, Maggie (Author)
• Format: Book
• Language: English
• Published: Cincinnati, Ohio HOW books 2008
• Edition: 1st ed
• Subjects: Logos (Symbols) > Design; Signs and symbols > Design; Commercial art
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 232 pages illustrations (some colour) 26 cm
• Bibliography: Includes bibliographical references (p. 216-218) and index
• ISBN: 9781581809695; 1581809697

Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.