A first look at communication theory
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scho...
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill Higher Education
2011
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| Edition: | 8th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches. |
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| Physical Description: | xv, 539 p. ill. 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780073534305 0073534307 |
A first look at communication theory