Relationship marketing Exploring relational strategies in marketing

Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategie...

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Bibliographic Details
Main Author:	Egan, John 1952- (Author)
Format:	Book
Language:	English
Published:	Harlow, England Financial Times/Prentice Hall 2008
Edition:	THIRD EDITION
Subjects:	Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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