Relationship marketing Exploring relational strategies in marketing

Relationship marketing Exploring relational strategies in marketing

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Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategie...

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Bibliographic Details
Main Author: Egan, John 1952- (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times/Prentice Hall 2008
Edition:THIRD EDITION
Subjects:
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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