Relationship marketing Exploring relational strategies in marketing
Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategie...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2008
|
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-395807 | ||
| 005 | 2023114123129 | ||
| 008 | 231204t2008 ENK ag# ##001 #deng#D | ||
| 020 | # | # | |a 9780273713197 |q paperback: alkline paper |
| 020 | # | # | |a 0273713191 |q paperback: alkline paper |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.55 |b .E34 2008 |
| 100 | 1 | # | |a Egan, John |d 1952- |e author |
| 245 | 1 | 0 | |a Relationship marketing |b Exploring relational strategies in marketing |c JOHN EGAN |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a Harlow, England |b Financial Times/Prentice Hall |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xxi, 311 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners |
| 650 | # | 0 | |a Relationship marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=395807 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Relationship marketing exploring relational strategies in marketing