Relationship marketing Exploring relational strategies in marketing
Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategie...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2008
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners |
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| Physical Description: | xxi, 311 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273713197 0273713191 |
Relationship marketing exploring relational strategies in marketing