Marketing strategy the difference between marketing and markets

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Bibliographic Details
Main Author:	Fifield, Paul
Format:	Book
Published:	Amsterdam Elsevier/Butterworth-Heinemann 2007
Edition:	3rd ed
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	0	\|a Marketing strategy \|b the difference between marketing and markets \|c Paul Fifield
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300	#	#	\|a x, 316 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
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