International Direct Marketing Principles, Best Practices, Marketing Facts

Saved in:

Bibliographic Details
Other Authors:	Krafft, Manfred (Editor), Hesse, Jurgen (Editor), Hofling, Jurgen (Editor), Peters, Kay (Editor), Rinas, Diane (Editor)
Format:	Book
Language:	English
Published:	Berlin Springer 2007
Subjects:	Direct marketing Export marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam#a2200000#i#4501
001	wils-394608
005	202409155341
008	240109t2007 GW a## ##000 ##eng#D
020	#	#	\|a 9783540396314 (hardback)
020	#	#	\|a 3540396314 (hardback)
040	#	#	\|a DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.126 \|b .I576 2007
245	0	0	\|a International Direct Marketing \|b Principles, Best Practices, Marketing Facts \|c Manfred Krafft, Jurgen Hesse, Jurgen Hofling, Kay Peters and Diane Rinas (editors)
264	#	1	\|a Berlin \|b Springer \|c 2007
264	#	4	\|c ©2007
300	#	#	\|a xxv, 326 pages \|b illustrations (same colour) \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international)
504	#	#	\|a Includes references
650	#	0	\|a Direct marketing
650	#	0	\|a Export marketing
700	1	#	\|a Krafft, Manfred \|e editor
700	1	#	\|a Hesse, Jurgen \|e editor
700	1	#	\|a Hofling, Jurgen \|e editor
700	1	#	\|a Peters, Kay \|e editor
700	1	#	\|a Rinas, Diane \|e editor
730	1	#	\|a Internationales Direktmarketing
730	#	#	\|a Marketing direct international
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=394608
964	#	#	\|c BOK \|d 01