International Direct Marketing Principles, Best Practices, Marketing Facts

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Bibliographic Details
Other Authors: Krafft, Manfred (Editor), Hesse, Jurgen (Editor), Hofling, Jurgen (Editor), Peters, Kay (Editor), Rinas, Diane (Editor)
Format: Book
Language:English
Published: Berlin Springer 2007
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Description
Item Description:This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international)
Physical Description:xxv, 326 pages illustrations (same colour) 24 cm
Bibliography:Includes references
ISBN:9783540396314 (hardback)
3540396314 (hardback)