Study guide, Principles of marketing, Twelfth edition [by] Philip Kotler, Gary Armstrong
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Format: | Book |
Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2008
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Edition: | 12th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | 398 p. ill. 28 cm |
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ISBN: | 9780132389877 (pbk.) 0132389878 (pbk.) |