Basic marketing research using Microsoft Excel data analysis

Basic marketing research using Microsoft Excel data analysis

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Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F.
Format: Book
Published: Upper Saddle River, NJ Pearson Prentice Hall 2008
Edition:2nd ed
Subjects:
Marketing research
Microsoft Excel (Computer file)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxix, 510 p. ill. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780132059589
0132059584

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