Marketing communications engagements, strategies and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Harlow, England
Prentice Hall Financial Times
2006
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-393957 | ||
| 020 | # | # | |a 0273687727 (pbk.) |
| 020 | # | # | |a 9780273714163 (student access kit) |
| 020 | # | # | |a 0273714163 (student access kit) |
| 020 | # | # | |a 9781405873086 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.123 |b .F55 2006 |
| 100 | 1 | # | |a Fill, Chris |
| 245 | 1 | 0 | |a Marketing communications |b engagements, strategies and practice |c Chris Fill |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Harlow, England |b Prentice Hall Financial Times |c 2006 |
| 300 | # | # | |a xxxvii, 911 p. |b ill. (chiefly col.) |c 27 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Communications in marketing |
| 650 | # | 0 | |a Marketing channels |
| 650 | # | 0 | |a Sales promotion |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=393957 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Marketing communications engagements, strategies and practice