Marketing communications engagements, strategies and practice

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Bibliographic Details
Main Author:	Fill, Chris
Format:	Unknown
Published:	Harlow, England Prentice Hall Financial Times 2006
Edition:	4th ed
Subjects:	Communications in marketing Marketing channels Sales promotion
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-393957
020	#	#	\|a 0273687727 (pbk.)
020	#	#	\|a 9780273714163 (student access kit)
020	#	#	\|a 0273714163 (student access kit)
020	#	#	\|a 9781405873086
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.123 \|b .F55 2006
100	1	#	\|a Fill, Chris
245	1	0	\|a Marketing communications \|b engagements, strategies and practice \|c Chris Fill
250	#	#	\|a 4th ed
260	#	#	\|a Harlow, England \|b Prentice Hall Financial Times \|c 2006
300	#	#	\|a xxxvii, 911 p. \|b ill. (chiefly col.) \|c 27 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communications in marketing
650	#	0	\|a Marketing channels
650	#	0	\|a Sales promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=393957
964	#	#	\|c BOK \|d 01
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