Marketing communications engagements, strategies and practice

Marketing communications engagements, strategies and practice

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Bibliographic Details
Main Author: Fill, Chris
Format: Unknown
Published: Harlow, England Prentice Hall Financial Times 2006
Edition:4th ed
Subjects:
Communications in marketing
Marketing channels
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxvii, 911 p. ill. (chiefly col.) 27 cm
Bibliography:Includes bibliographical references and index
ISBN:0273687727 (pbk.)
9780273714163 (student access kit)
0273714163 (student access kit)
9781405873086

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