Marketing communications engagements, strategies and practice
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England
Prentice Hall Financial Times
2006
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxvii, 911 p. ill. (chiefly col.) 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273687727 (pbk.) 9780273714163 (student access kit) 0273714163 (student access kit) 9781405873086 |
Marketing communications engagements, strategies and practice