Global marketing

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Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Unknown
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2008
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 643 p. ill. 28 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780131754348
0131754343