ESSENTIALS OF MARKETING
Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester marketing module, whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Ma...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Prentice Hall FINANCIAL TIMES
2007
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| Edition: | second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing