Selling blue elephants how to make great products that people want before they even know they want them
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Upper Saddle River, N.J.
Wharton School Pub.
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
