Selling blue elephants how to make great products that people want before they even know they want them

Selling blue elephants how to make great products that people want before they even know they want them

Saved in:
Bibliographic Details
Main Author: Moskowitz, Howard R.
Other Authors: Gofman, Alex
Format: Unknown
Published: Upper Saddle River, N.J. Wharton School Pub. 2007
Subjects:
New products
Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvi, 252 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780136136682
0136136680

Similar Items