Selling blue elephants how to make great products that people want before they even know they want them

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Bibliographic Details
Main Author:	Moskowitz, Howard R.
Other Authors:	Gofman, Alex
Format:	Unknown
Published:	Upper Saddle River, N.J. Wharton School Pub. 2007
Subjects:	New products Marketing
Online Access:	Click Here to View Status and Holdings.
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